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“Ethical Oil” Makes Energy Marketing Cause-Based
Tying a cause to energy development adds depth, power to marketing efforts. Recently there’s been a bit of furor sparked over an ad campaign produced by PriceofOil.com promoting the use of Canadian oil...
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4 Tips Energy Marketers Can Learn from Vote4Energy.org
A closer look shows how color, type and utility can engage readers I told you recently about the Vote4Energy ad campaign and asked if energy marketers are the masters of their domain. Despite our...
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